Hey readers, so this woman working at Google is talking about changing consumption patterns by us, the consumers. I think she says something very interesting at 2:40min about how we will use the internet this year: "In 2015, >80% of the time spent on the internet will be watching videos". Even though the figure appears to be rather big, don't forget how social media platforms are changing by allowing the users access to all different kinds of videos (example: sites on facebook like "The LAD Bible" posting tons of videos).
It wouldn't surprise me, if the videos on facebook will also have advertisements just like Youtube has it now. However, the businesses posting their ads before these videos should invest some more money into making those advertisements, because I know you all, just like me, are just spamming the skip button ;)
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