How is marketing changing ?

I found this short video (2 minutes) that I believe explained how marketing and consumer behavior is changing around us.

The power of social media should start to be used in other ways, like the video suggested there is so much information flowing around the web in fact we have to start learning how each of our customers are thinking. Making the interaction more personalized will increase brand loyalty.

Now, imagine yourself coming into an electronics store looking for a toaster because your old model broke. Someone in sales greets you and tells you that they are so sorry for your toaster, that they saw your tweet. Then they proceed to show you new toaster models and recommend the best one. This could be amazing, less time would be wasted, and brand loyalty would skyrocket.

The single problem that we have, is that in fact there are so many customers that it would make this really complicated.

How could we solve this ? Any Ideas ? Comment Bellow