Food for thought: "Engage, Educate, Excite, Evangelize"

Social media is (in principle) and incredibly easy and accessible tool where companies can reach, communicate and interact with consumers... Yet, with no doubt, there are some key tools to success. 

I would like to share with you this article (link below) from Forbes which shares;
                              
                     " The four keys to social media"

1. Engage
2. Educate
3. Excite
4. Evangelize 

I find these spot-on and very relevant, for all kinds of businesses. Of course there are other elements which we must consider and on which is much debated on is the right "dose"of information which is shared, as we have all surely "un-followed" pages which just kept posting to a point of irrelevancy. 

Hope that you enjoy the article and that you can learn from it! Share your thoughts, opinions and experiences below. 

Link to article: http://www.forbes.com/sites/salesforce/2014/09/05/keys-social-media/