UEFA Lecture by David Farelly

Readers! Exciting news! 

Today at our Social media lecture we had the honor of having guest speaker David Farelly,  the head of Communications and president & Executive Office of the UEFA giving us a lecture about the organizations use of social media.

For background info, UEFA stands for Union of European Football Associations and they are mostly known for organizing the Champions league.

Did you know that Champions league Facebook's page has more fans than FIFA?! 

Farelly gave us a very interesting insight on the complexities of managing social media for such a large organization. The UEFA page must follows many difficulties such as

a) guidelines regarding what kind of material to post
b) Contracts to respect
c) Reaching agreements with the athletes and clubs

Overall, it was a great learning experience for both fans and non-fans of football.