Who am I? By Priscilla

Hello fellow readers! I would like to introduce myself to you....

My name is Priscilla, from Peru and I will be co-writing this blog with Isabel and Christian, to tell you about our experience within our social media class at Business School Lausanne. 

I came to BSL after a year of fashion business, at Marangoni in Milan. There, I already learnt 
 the importance of social media in todays new business sphere. 

From this class, I am expecting to learn how to properly use social media. After all, just because you are online, doesn't mean you are using the technology it well...

I find it very interesting how companies are shifting from traditional marketing activities to social media. 

Being on Facebook, Instagram, Twitter, Blogs, having an app.... All of these are the "new" trends which companies are adopting, and the reason they are so special;
is how close they can be to the customer, it is all about interaction!

To give you an example of a company who used social media, to entirely transform their brand image, I will be posting an article of Burberry. This tradition-based British brand, was the unexpected leader who integrated social media to the world of fashion. The results have been amazing for them!

I hope you enjoyed reading, more coming soon!

Priscilla