SOME THOUGHTS ON BLOGGING

Hello dear readers, I would like to invite you to share your thoughts on blogging.

Please, share your thoughts so we can engage in an open discussion about blogging.. .

What do you like about reading blogs? Is it simply content, or is it also the idea of connection with a community? 

A behind the scenes while typing this post!

Do you blog? How has your experience been?

Do you think blogging is a trend that will pass, or here to stay?

What are some of your favorite blogs? 

Has the blog-mania gotten a bit out of hand? With way too many out there?

What is the next step in the blog world? Will they become a serious part of business, perhaps? 


This article gives an interesting insight into how blogging can affect and improve your personal life:

http://www.mindbodygreen.com/0-18505/7-ways-blogging-made-me-a-better-version-of-myself.html

Shocking Social Media stats for the US

Check out these 11 social media stats in the US. Some of them are HILARIOUS! Others are very interesting to see.

Tell us your favorite statistic! :)

Check them out here

Clinton vs. Bush

Hello readers, WHO do you think has the better chance to be elected as the new president of the United States of America? 

Hillary Clinton or Jeb Bush

Please share with us your opinion!

http://www.politico.com/news/stories/1112/83550_Page2.html

OBAMA WON HIS ELECTIONS BECAUSE OF THIS...

SOCIAL MEDIA

article here

Social media was Obama's secret weapon in 2008. 

Can you believe this ?

Are you a democrat or a republican ?

Disappointing 'Campaign logo'

Hello readers, what do you think about Hillary Clinton's campaign logo???

To be honest, for me personally it is a very poor choice!!!

Please let us know what you think about it?

Do you think a good logo is important to have in the elections???

10 High-Profile Social Media Mistakes

Have a look at the 

10 High-Profile Social Media Mistakes ever made!!

Do not forget to think about your post it can have serious consequences.

What would you suggest in oder to avoid any inconvenience???
Please share your experience with all of us so that we can learn form it!!!

Social Media in Elections

King's College London has found out in a recent study, that 33% of young adults (18-24) believe that social media influences their opinion-making. Therefore, it is no wonder that the UK parties are using social media like never before in the current election.

Every major party is extremely active on facebook, twitter, youtube and many more to inform the voters about what the individual party stands for (and how sh... horrible the other party is). Videos, images and short messages are the favorite means by these parties. The graph below shows for example how many facebook fans each party has.

Parties, as well as companies, rely heavily on how much buzz they create among the voters, and the trend of social media is a way to especially attract young people.

Share in the comments section below which post by political parties you thought were the best :)

Your professional life on social media

Hello readers,


A topic we have never discussed before.... Don't forget to comment below!!!

While we have seen how business is impacted and uses social media; what about yourself as a professional?

I found this article while browsing on my Facebook news feed and thought you would be very interested!

There is no doubt that we need to establish boundaries on our social media to make sure we keep it professional... After all, who wants their boss seeing your pictures of a crazy Friday night?

Link: http://www.harpersbazaar.com.au/news/culture-club/2015/4/things-you-should-never-do-on-social-media/?adbid=10153236681657673&adbpl=fb&adbpr=30596472672&adbsc=social_20150421_44328396&short_code=2u7m2

Keep reading!

Priscilla.

Question

How often does this happen to you? 

Internship Program

What is it about?
Students are looking for opportunities and options to acquire working experience, a potential job, a possible career. BSL has launched the Experiential Learning Internship Program (ELIP) to help students move from study to employment.

 Want to learn more about this ? Be sure to visit our blog  

HERE

Using social media for product launches

Ten detailed tactics how social media can be used to launch new7renewed products

As a brand you cannot neglect the importance of social media, since it is one of the greatest (and cheapest) assets you can use to promote your product. Social media gives you the possibility to interact closely with your customers, and allows for immediate reaction in case the comments of the customers are negative.

However, it isn't easy to use social media, especially when launching. A lot can go wrong, or just have no effect at all, which makes the time and work invested into it a waste. Look through these ten tips and tactics to see which strategies prove to be the most successful.

Comment below which tactic is your favorite! :)

Experiential Learning Internship Program (ELIP)

Hello readers, I have the honour to introduce to you the newly lunched internship program for the Business School Lausanne (BSL). 

What is it about? 

Students are looking for opportunities and options to acquire working experience, a potential job, a possible career.  BSL has launched the Experiential Learning Internship Program (ELIP) to help students move from study to employment.

Share what do you think about this new internship program from our school? 

Have a look at the video and get some more insight. 

Feel free to share any comments you wish!!

Food for thought: "Engage, Educate, Excite, Evangelize"

Social media is (in principle) and incredibly easy and accessible tool where companies can reach, communicate and interact with consumers... Yet, with no doubt, there are some key tools to success. 

I would like to share with you this article (link below) from Forbes which shares;
                              
                     " The four keys to social media"

1. Engage
2. Educate
3. Excite
4. Evangelize 

I find these spot-on and very relevant, for all kinds of businesses. Of course there are other elements which we must consider and on which is much debated on is the right "dose"of information which is shared, as we have all surely "un-followed" pages which just kept posting to a point of irrelevancy. 

Hope that you enjoy the article and that you can learn from it! Share your thoughts, opinions and experiences below. 

Link to article: http://www.forbes.com/sites/salesforce/2014/09/05/keys-social-media/

Internship opportunity

Post by Business School Lausanne (BSL).

How savvy are the new presidential candidates ?

@ValaAfshar  11h11 hours ago

In the first hour, 3 million people viewed @HillaryClinton's presidential message on @twitter; most social savvy candidate will win.

What do you think ?

Experiential Learning Internship Program (ELIP)

Hello readers, I have the honour to introduce to you the newly lunched internship program for the Business School Lausanne (BSL). 

What is it about? 

Students are looking for opportunities and options to acquire working experience, a potential job, a possible career.  BSL has launched the Experiential Learning Internship Program (ELIP) to help students move from study to employment.

Share what do you think about this new internship program from our school? 

Have a look at the video and get some more insight. 

Feel free to share any comments you wish!!

Game of Thrones: an Economic disaster?

Starting the week lightly, I thought you might be interested in how the economic situation in Westeros is developing. 

(NO SPOILERS)

Check out the Westeros' Dilemma here.

Share your thoughts in the comments section below :)

EVERYONE IS THE MEDIA

Recently I came across a very interesting article abut the new age of journalism, unfortunately the article was really long therefore I decided to write a short summary for you guys. Have a look at the key takeaways of this very enriching article. 

KEY TAKEAWAY: This new age of journalism presents quite an opportunity. The huge rise in the number of reporters means that the focus in the world of new media is shifting towards making sure that sources are credible. We saw a big example of this in early March, when Google announced that its research team was experimenting with methods of ranking websites by how factually accurate they are. Marketers who can quickly provide accurate information to the right group of people on the right channels stand to find high levels of success, thanks to the mass-reporting revolution in journalism.

Top 10 benefits of Social Media Marketing

------------->ARTICLE HERE


In my opinion, increased brand awareness and reduced marketing costs are the most beneficial traits of social media marketing.

What do you think ?

Looking both up and down

Connecting to both the people around you as well as the world

How do you think can we pay attention to global issues, as well as not neglect the fact that great resources are directly in our proximity? Feel free to share your thoughts in the comments section below :)

5 Types of Social Media Strategies

Can you think of other ones? Post them in the comments below :)

Line between respect and freedom of speach

You may have heard about the shooting which happened in Istanbul, Turkey a couple of days ago concerning supposedly left-extremists taking a prosecutor hostage. People uploaded a lot of images of the whole scenario, for example also of the prosecutor being taken hostage with a gun pointed to his head.

The Turkish Government then blocked social media sites such as Twitter where these images started spreading. We all know that Turkey has a... special stance towards social media and that they are not really a big fan of it. They said that the pictures were "anti-government propaganda". And this is true. But should something be banned because it is anti-government? Isn't that freedom of speach?

A seemingly more reasonable comment is that "the wife and children are deeply upset". And honestly, who wouldn't be upset to see pictures in which a family member has a gun pointed to their head going viral? So where is the line between respecting the family and freedom of speach? Feel free to post your thoughts in the comments section below :)

From fashion blogger to Harvard business case

The blonde salad is fashion's most recognized blog. Yet who thought that fashion blogging would lead Chiara Ferragni to meet.... Harvard?!

To me, this really shows how blogs are becoming serious business today... What do you think? Are they still just a hobby or could they move on to becoming a serious business platform?

Follow the link to read about The blond salad's experience in being published as one of Harvard's MBA case studies.

http://www.theblondesalad.com/2015/02/harvard.html

Twitter blocked in turkey

To continue on Christian's article bypassing bans



Social Media has been blocked again in Turkey.

What do you think about this ?

Is it acceptable for a government to do this ?


Read this article Twitter and YouTube have been blocked again in Turkey - by Mic Wright

Bypassing bans

The wave of social media cannot be easily stopped, even by governments. So everyone should use it to the best of their abilities to create value for the masses

After the long talks in our place of origin, Lausanne, Switzerland, between the Big 5 + 1 and Iran concerning Iran's nuclear program, a result has finally been reached after 25 years. This result is tremendous news for Iranians, since the international sanctions have crippled the country's economy and with that its people as well. So it's no surprise that the people were celebrating throughout the night.

A lot of them used social media sites, especially twitter, to celebrate together, even though twitter, as well as numerous other social media platforms are banned. The two pictures above are from two twitter users (@NegarMortazavi and @RabiiRamin respectively). To see more, feel free to visit this article by The Guardian.

An important lesson for everybody here is that you cannot stop the masses by restrictions or bans. Once momentum has been gathered, a trickle turns into a wave.

KLM Social media

On a recent flight from Amsterdam to Lima, I was amazed by the companies use of social media. As soon as I learnt about it, I knew I had to share it on our blog!

They use their social media platforms not only to promote their page, but also as a way of communication, 24/7 with their customers.

How awesome and creative! It gives a complete freshness to the usual, annoying customer service.

Today, companies really need to make themselves aware of what the customer wants, and especially... How!

Being able to contact KLM via your social media of choice is such a comfortable alternative to clients, and an example for innovative business ideas.

Learn more: https://www.klm.com/travel/gb_en/plan_and_book/klm_on_social_media/24_7_service_and_assistance/index.htm