Hello dear audience! I am proudly writing to you today, to share a case study on what I think is a true example of a small business using social media: VeggiePizza Peru.
For a bit of background info, VeggiePizza is a vegeterian pizza restaurant located in Lima, Peru who opened a few years ago. Today, they are very well known for their delicious pizzas, creative atmosphere and innovative efforts.
I believe that one of the reasons why they have become so well known, is their excellent use of social media. It only takes to look at their Facebook page to understand:
https://www.facebook.com/VeggiePizzaPE?fref=ts
The owners are 3 young brothers, and we can notice the influence of a "young" perspective when we look at their pages. What makes the biggest difference, in my opinion, is their personal input. It's not just about promoting, but it's also sharing ideas and thoughts which makes them reach the deep connection with their fans.
They are always posting new content featuring new dishes, events, employees, ideas on sustainability, as well as constantly posting pictures of their usual products, and inviting you to taste them. The responsible for the facebook page, is always answering to comments. As you can imagine most of them are very positive, and they have a 4.5 star rating out of 5!
The gallery below displays some examples of their posts. They are in Spanish, but the pictures speak for themselves! Enjoy, and ... Yes, i am craving pizza too.
|
Promotion of some healthy treats!
|
|
Promotion of one of the employees, telling a bit about her life and how she got to Veggie Pizza |
|
Promotion of a charity |
|
Lunch promotion |
|
Promotion of an artist |
|
Promotion of a new delivery service |
|
Promotion of new wedding event catering |
|
Social responsability |