Tips de Marketing digital

Para nuestros lectores hispanofones:

Aquí se encuentran 7 tips sobre el marketing digital.

MARKETING DIGITAL

Aprendan leyendo. Recuerden que la manera mas efectiva de aprender a implementar marketing en redes sociales, es probando. No existen muchos recursos literatios de los cuales podemos aprender, aqui se aprende haciendo.

Suerte a todos !

Social Media future trends

Hello readers, I came across this very interesting article about The Future of Social Media: 25 Experts Share Their 2015 Predictions. 

Here is the link to the article: http://www.business2community.com/social-media/future-social-media-25-experts-share-2015-predictions-01104113


Share your opinion on what the future trends regarding Social Media will be. 

Social Media during the holidays

Four ways how marketers make you buy their products during the holiday

http://www.entrepreneur.com/article/240217

Studies suggest that consumers check their social media platforms more regularly during the holiday season than normally. So logically, marketers increase the amount of advertising on social media to generate maximum sales. From a consumers perspective, it might be interesting to see how they do this. There are four main ways:

1. Drive the local cheer
2. User-generated content
3. Plaster the social wals
4. Omnichannels for maximum success

Feel free to share with us in the comments section what your experiences are/were with how businesses try to make you buy the gifts during certain seasons.

DANGERS

MAGAZINE

Hello guys we just published our first issue of EXPERIENCE THE MEDIA magazine.

check it out here    ------->  MAGAZINE LINK

tell us what you think about it !

Stats about you... Infographic

Our first infographic on the blog! To view it better please use the following link:

https://infogr.am/app/#/edit/4f484b55-8937-4753-907e-fa7d18c17de0

Vocabulary you all need to learn

Check out this list and increase your social media marketing vocabulary, because you have to know about it




  HERE IS THE LINK  ---------->  SOCIAL MEDIA VOCABULARY

Interest On the First Glance

How do businesses inform their potential customers best about what they are all about without spending thousands or even millions on advertisement? You can find the answer here.

What makes a blog special?

Thousand of people out there are sitting behind a screen and typing away ideas, recipes, poetry. You name it.

 Blogs have become a major element of social media, and it's really no surprise. It's the I within the social networks... 

Behind the scenes!

It's the writers personal story and life being shared with the entire world through words, pictures and video, and it's a beautiful way to share!

But, as beautiful as it sounds, standing out is no easy deal. So I invite you to read my opinions and share your own, on what makes a blog special?

Content! Sounds obvious right? It has to be relevant and interesting to readers, and what I find essential is that special connection which somehow makes two people, perhaps complete strangers, feel identified.

Balance: Because let's face it. Not many of us out there want to read chunks of text, no matter how interesting it is. A good balance between text, images and in general "space" is key to a reader-friendly blog.

Consistency: Some people take blog reading religiously. Kind of like that weekly tv show, you just wait for... Well, you'd be pretty disappointed if they just decided to take of for one month and leave you hanging! This is why writers must commit consistency to their readers, and it's great to see them noticing any absences, it gives it that very personal touch.

Unique-ness: Something special. Be it, unique photography style, cool writing techniques, specific knowledge... That's what readers are looking for.

Here is a great post, from one of my favorite food blogs, Deliciouslly Ella, where she gives advice on blogging!

http://deliciouslyella.com/lifestyles/start-blog/

- Priscilla

Social media marketing madness

Hello guys, what do you think about this? When I read this and thought about it, I needed to admit that it is often really like this, we use one platform to support another. 

Do you see any negative aspects in this?

Update for our readers

Hello readers !! How are you finding our blog ? We have been trying to produce more brand awareness. Why are you not commenting on any of our posts? We want to know more about what you feel , and think about our posts ! Keep us updated like we update for you ! Thanks !

making friends in social media

How do you make friends? Please share your experiences!!!

Podcast, LISTEN NOW

 Listen to our conversation on HOT social media marketing topics. It is a nice conversation between all the blog administrators, all the bright minds.

Premios de Publicidad

Aquí esta el artículo del cual estoy hablando:  Premios de Publicidad

       La Vanguardia dio lugar a su vigésima quinta edición, en la cual entregó premios a diferentes compañías por su creatividad en la publicidad que crearon. Los primeros tres lugares fueron para empresas que publicaron su publicidad en anuncios impresos o como comerciales. Vanguardia, en acuerdo con la real academia Española significa: "Avanzada de un grupo o movimiento ideológico, político, literario, artístico. Avance es lo que necesitamos en la publicidad". ¿Cuál es el verdadero futuro de la publicidad? ¿En realidad son comerciales en la televisión?

¿Qué piensa usted?  

The Do's and Don'ts of Social Media for Business

Hello readers, recently I was thinking of what are the Do’s and Don’ts of Social Media for Businesses. I first thought that is just common sense but after some research I found out that it is not that simple as it seems. I came across this small amusing video, which gives you the pillars of what to do and what not to do. 

I would like to ask you readers what do you think businesses can do and what not in terms of posting amusing things on social media? If I think about it companies should on one hand be serious and trustworthy institutions however on the other hand they want to have a lot of traffic on their social media pages and research says that with amusing things you are much more likely that people stay on your page. Therefore, the question is where is the boundary? As being too serious is boring and too amusing is also bad as you are a company and not a comedy club. So the big question is where is the golden middle way? I guess every firm has to discover this by themselves, as every firm is different and want to position them differently.

Thanks for reading and please share your thoughts on it. 

Vogue: 73 Questions

73 Questions video series by Vogue

Vogue is with no doubt aware of the importance of social media.

They produce lots of short, fun videos which allow viewers to enter the Vogue world! Enjoy and share!

- Priscilla

Ephemeral Advertising - Snapchat

I was reading an article,

Here is the link : SNAPCHAT ARTICLE

Snapchat is a social media platform where users send pictures and videos to one another. I personally, have used this app, and find it very entertaining when it comes to showing my friends what I am doing.

Now Snapchat is wanting to charge $750,000 for advertisements. Many have criticized them because you can choose to watch the ad or not, with just swiping your finger. Then, it is very hard to know who actually viewed your ad (audience), and no one can save it.

Is it actually worth it to pay this money ? What do you think of ephemeral advertisements ?


Picture from: http://mashable.com

The Social Media Revolution 2015

Hello readers, recently I came across this very interesting video. It shows many facts about social media, which I was not aware of however I think it is really important to know this facts. As social media is very present in our daily lives we often forget to think about it. I personally believe that it is especially for businesses important to be aware of this facts so that the businesses can create their marketing campaigns according these facts and figures. 

I hope it helps you to understand how social media developed over the recent years and what a strong impact social media has in our world. I would be very glad if you could post your personal opinion on what are the negative impacts on this dramatic change on how social media developed? 

Thanks a lot for your distribution 

Wish you a great start into the new week. 

Advertisements Before Videos

Hey readers, so this woman working at Google is talking about changing consumption patterns by us, the consumers. I think she says something very interesting at 2:40min about how we will use the internet this year: "In 2015, >80% of the time spent on the internet will be watching videos". Even though the figure appears to be rather big, don't forget how social media platforms are changing by allowing the users access to all different kinds of videos (example: sites on facebook like "The LAD Bible" posting tons of videos).

It wouldn't surprise me, if the videos on facebook will also have advertisements just like Youtube has it now. However, the businesses posting their ads before these videos should invest some more money into making those advertisements, because I know you all, just like me, are just spamming the skip button ;)

Burberry's digital metamorphosis

          Burberry's digital metamorphosis  - by Priscilla 


You probably know Burberry. Yes, the very traditional trench coat. Light brown, white, black and red signature plaid. When I thought of this brand, the words were; 
British, traditional & conservative... 

Burberry 1973 advertising campaign

And this is exactly what the Burberry team wanted to change a few years ago. 

In fashion, it's all about innovation. That doesn't mean you have to discard your traditions, but people need to be excited to generate buzz for a brand. 

So, how could the traditional brit brand re-invent itself? The answer was to complete revolutionize their use of digital and social media. 

They were the first brand to stream their catwalk live for online viewers to experience, a radical change within the closed fashion sphere... 

Before, fashion shows were left to those lucky elites who made it onto the guest list. Now, you don't need an invite, just a wifi connection. 

(View latest show here: http://www.fashionising.com/runway/b--burberry-show-live-stream-7045.html)

Why is this of such great importance? Connect with your audience. Even if it they aren't your customers today, they might be tomorrow... So give it to them! 

Praise, admiration and desire are what make luxury brands. What better way to earn it but open your upper class doors, to the entire world. Or at least for those who are online.

The brand has completely freshened up. Yes, there are still trench coats and plaid, but in a new, modern way. These efforts from the brand's creative director, Christopher Bailey are supported by the trendy use of social media.

From daily social media posts via Facebook, instagram, twitter to an interactive webpage. Burberry has nailed it, and the efforts have been worth it! 

Check out these two articles which further explain the brand's success, especially compared to it's other luxury competitors! 

Business of fashion -Burberry remains digital luxury leader:

http://www.businessoffashion.com/2014/10/burberry-remains-digital-luxury-leader-celine-trails.html

Social media leader: Burberry top luxury brand on facebook:

http://pursuitist.com/social-media-leader-burberry-top-luxury-brand-on-facebook-socialmedia/

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Don't forget to share your thoughts!!!

- Priscilla 

How is marketing changing ?

I found this short video (2 minutes) that I believe explained how marketing and consumer behavior is changing around us.

The power of social media should start to be used in other ways, like the video suggested there is so much information flowing around the web in fact we have to start learning how each of our customers are thinking. Making the interaction more personalized will increase brand loyalty.

Now, imagine yourself coming into an electronics store looking for a toaster because your old model broke. Someone in sales greets you and tells you that they are so sorry for your toaster, that they saw your tweet. Then they proceed to show you new toaster models and recommend the best one. This could be amazing, less time would be wasted, and brand loyalty would skyrocket.

The single problem that we have, is that in fact there are so many customers that it would make this really complicated.

How could we solve this ? Any Ideas ? Comment Bellow

True value to individuals and businesses

Hello readers, I am back I hope you are all doing great. Today, as promised I am going to focus on how individuals and businesses can use social media in a way, which brings true value to them.

Recently I had a conversation with a friend mine who is a senior manager in a mid-size company in Switzerland I asked him how does your firm use social media? He told me that his firm does not makes any use of this new technology. A large percentage of senior partners at firms started working when the “old boy network” was the way to grow your business. Things have changed drastically, competition is fiercer than ever. So how do you go about convincing a senior partner to understand the value that social technologies can bring to your firm? I listed below a few suggestions that I came across studying social media. 

1. Provide Examples: One of the most effective strategies I was taught was we need to get senior partners to understand the value of social media meaning setting them up with a free Hootsuite account. Hootsuite provides both social media publishing and social media monitoring. In this instance, we can use Hootsuite to monitor the social media activity of individuals, companies and organisations that are of interest to senior partners. We actually have to sit down with the senior partner, and ask him to name companies and individuals he finds important or influential to his practice. 

2. Benchmarking: Anyone who works in the finance industry knows that finance firms like to compare themselves to what their competitors are doing. Usually once a few finance firms start doing something and it proves worthwhile the rest will follow. Therefore, benchmarking your competition and showing senior partners what your competitors are doing usually causes senior partners to take action. Start by making a list of your closest competitors and research what they are doing on their website and on social media. Do they have a Facebook page? A Twitter account? A blog? How many followers do they have? What kind of engagement are they getting? Have they gotten press coverage as a result? This kind of information is always helpful in getting senior partners to understand the value of social media by showing what your competitors are already doing. 

3. Examples of Success & Failures: Nothing is more powerful to demonstrate the value of something than showing actual examples of success or failure. If your firm is already active in social media, share with your senior partners the successes you have achieved. 

4. Use Market Data: There are many publishers and research companies that are constantly publishing data on how different industries are using social media. Large organisations publish multiple reports throughout the year. Get a hold of these reports and find those that focus on the industries that are important to you. 

5. Start Small:  Rather than develop and deploy a social media strategy for the entire firm, begin with one or two practice groups. This allows firms to “test the waters” and get a sense for what works and what needs to be improved. Ask your clients to recommend one or two practice groups whom they believe will be most eager to embrace and experiment with social media. Another benefit of this approach is that as those practice groups begin to demonstrate some traction and success, it is very easy to share those success stories. 

6. Have an Effective Social Media Policy: For many senior partners, the challenge is not so much conveying the value of social media as it is to allay their fears of this new medium. Senior partners usually avoid social media because they are afraid of losing control and something going array. Perhaps they have read negative stories in the press about what can happen with social media and are reluctant to try it no matter how much value you demonstrate. One of the techniques to overcome their fears is to help them craft an effective social media policy. A well crafted social media policy will help to reduce the risk inherent with social media while at the same time providing training and education to firm employees on how they should conduct themselves through social media. 

7. Seek Outside Help: Sometimes it is necessary to enlist outside help in order to help you overcome a senior partners objections about social media and to properly explain the value. Sometimes external consultants can do a better job in convincing senior partners that this is something they need to do in order to be successful in the future. 

8. Measure and Report: A critical success factor in demonstrating the value of social media to senior partners is to be able to properly measure and report on your success. Therefore it is critical to begin with setting up a set of key performance indicators you will use to measure the success of your social media efforts. Work with your senior partners to identify what success will look like and what is important to them. I hope the tips outlined above will help you make the case for social media at your firm and at an individual level a success.

Thanks for reading! I wish you all an awesome day.

I will keep you updated!!

MARCO